SURE

WATCH ME MOVE

London (UK), Hawaii (USA), Jakarta (Indonesia)

Global campaign for Sure deodorant featuring 30” and 60” spots that launched during the Paralympics. The two films address fear of judgement in sport and fitness.

Featuring a wheelchair rugby player in Jakarta, an octogenarian weightlifter, a swimmer with vitiligo, an amputee rock climber in London and an amputee surfer in Hawaii as well as an amputee footballer, Watch Me Move shows ordinary people simply doing it anyway. 

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