WHAT WE CARRY: SLOVENIA

Prada
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How can a fashion brand support conservation? We partnered with National Geographic & Prada, visiting five continents with five Prada Ambassadors and five National Geographic Explorers, to tell stories about communities and enterprises that are helping transform plastic waste into pristine new products. 

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From volunteer divers removing ghost fishing nets from the ocean in New Zealand and a lake in Cameroon, to a factory in China collecting nylon offcuts so they can be recycled, to the facilities in Arizona and Slovenia turning plastic waste into pristine new nylon thread for Prada’s Re-Nylon Collection, the campaign showcases the possibilities of a genuinely sustainable and circular approach to production and supply.

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WHAT WE CARRY: SLOVENIA
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WHAT WE CARRY: CAMEROON
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WHAT WE CARRY: ARIZONA
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WHAT WE CARRY: NEW ZEALAND
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WHAT WE CARRY: CHINA
2.7 million
Video views, with 551,000 of them reaching 100% completion
35%
Higher dwell time than any other NG website content
209k
Page views with over 140k unique visitors
Shortlisted
Lifestyle, Luxury, Fashion – World Media Awards 2020

RELATED WORK

WHAT WE CARRY: SLOVENIA
Prada
American poet and activist Amanda Gorman joins National Geographic explorer Arthur Huang in Slovenia to see how everything from fashion offcuts to old carpet to ghost fishing nets are being sustainably transformed into valuable new products. The fourth in a five-part campaign shot across five continents for National Geographic & Prada focusing on circular economies that are turning trash into treasure. 
WHAT WE CARRY: CAMEROON
Prada
Model and refugee Adut Akech & NG Explorer Joseph Cutler visit Cameroon to meet a community recycling the discarded nylon fishing nets that are polluting their lake and threatening biodiversity. The second in a five-part campaign shot across five continents for National Geographic & Prada, focusing on circular economies that are turning plastic trash into treasure.
WHAT WE CARRY: ARIZONA
Prada
Actress and activist Bonnie Wright and NG Explorer Asher Jay head to Phoenix, Arizona to find out how discarded carpet is being regenerated into pristine new nylon and transformed into iconic products. The first in a five-part campaign shot across five continents for National Geographic & Prada focusing on circular economies that are turning plastic trash into treasure.
WHAT WE CARRY: NEW ZEALAND
Prada
NG Explorer Asha de Vos and actor Alex Fitzalan meet a group of local dive volunteers in Wellington, New Zealand who spend their weekends recovering ghost gear - lost and abandoned fishing nets that kill marine life - so they can be transformed into pristine new products. The third in a five-part campaign shot across five continents for National Geographic & Prada focusing on circular economies that are turning plastic trash into treasure.
WHAT WE CARRY: CHINA
Prada
Humans produce one hundred billion garments every year - and tonnes of textile ends up in landfill as offcuts before they even hit the shelves. Actor Wei Daxun joins National Geographic photojournalist Hannah Reyes Morales to visit a factory in China bringing offcuts back into the supply chain. The fourth in a five-part campaign shot across five continents for National Geographic & Prada focusing on circular economies that are turning plastic trash into treasure.