Year Four of our partnership with Prada and National Geographic, this global campaign comprises hero films, cutdowns, photo essays, articles and billboards worldwide. The first of two episodes in the series explores the concept of 'Satoumi'; whose premise is to preserve marine ecosystems not by excluding humans, but enhancing them through positive interactions. Both marine biodiversity and human communities can prosper where there is a reciprocal relationship between the two. Japan is combining education, culture and technology to encourage reciprocal relationships between coastal communities and marine ecosystems.

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